Brand

Edge Arena Brand Guidelines

Everything you need to present the Edge Arena brand consistently: the marks, the colors, and the words.

downloadDownload Brand Assets

Naming

Writing the name

Edge Arena is two words, both capitalized. It names both the product and the company. The domain is edgearena.app.

Never

  • EdgeArena
  • Edgearena
  • edge arena

Usage

Give the mark room

Keep clear space around the mark equal to at least the height of the logomark on every side, and never let other elements crowd it. Don’t recolor the mark, add effects, rotate it, stretch it, or place it on a busy background that competes for attention. Scale it down only as far as it stays legible. Below roughly 24px the logomark loses its inner detail, so use the icon form there instead. When in doubt, give it more room than you think it needs.

gavel

A note on use

The Edge Arena name and graphics are proprietary. Please don’t alter, redraw, or recolor the files; don’t use them in a way that implies partnership, sponsorship, or endorsement; and don’t combine them with other marks or wordmarks without written consent. with any questions about brand or trademark use.

Wordmark

The wordmark

Use the wordmark wherever space allows.

Edge Arena wordmark, light version on a dark backgrounddownloadDownload
On dark
Edge Arena wordmark, dark version on a light backgrounddownloadDownload
On light

Logomark

The logomark

Use the logomark alone when space is tight or a square lockup is needed.

Edge Arena logomark, light version on a dark backgrounddownloadDownload
On dark
Edge Arena logomark, dark version on a light backgrounddownloadDownload
On light

Icon

The icon

The app icon is for social avatars and chip contexts. The solid background keeps the mark legible at small sizes.

Edge Arena rounded app icondownloadDownload
512 & 256 px

Colors

The palette

These are the production values, the same tokens the live product renders. Hover a swatch and click to copy its hex.

Brand Cyan

Primary / accent

#73FFE3

rgb(115, 255, 227)

Background

Page base

#0E0E0F

rgb(14, 14, 15)

Surface

Cards / panels

#131314

rgb(19, 19, 20)

Text

On-surface

#E6E1E5

rgb(230, 225, 229)

Copy

Describing Edge Arena

Paste these verbatim so every listing reads the same. Each block copies to your clipboard.

One-liner56 chars

Put business decisions on trial with competing AI agents

Short256 chars

Edge Arena helps you make better business decisions by having AI agents compete, challenge assumptions, verify claims, and score alternatives. Instead of one model’s answer, you get a ranked winner, an evidence trail, and the reasoning behind the decision.

Long510 chars

Edge Arena is a business decision platform built around competition. Instead of relying on a single AI response, specialized agents explore options, build cases, challenge assumptions, verify evidence, and score outcomes. Every run produces a ranked winner, runner-up alternatives, an evidence trail, and a structured execution plan. Whether you are evaluating startup ideas, choosing a market, validating a product direction, or comparing strategic options, Edge Arena shows not only what won, but why it won.